top of page

Marketing Experience

Align Technology

Consumer Marketing Specialist

  • Spearhead the Practice Marketing Hub, serving as the central resource for campaign guidance, operations management, agency coordination, and technical implementation with development teams to support marketing initiatives nationwide.

  • Direct integrated social media campaigns across TikTok and Instagram for major partnerships including NFL and NBA, managing UGC content curation, agency relationships, influencer collaborations, and end-to-end content execution.

  • Architect and deploy consumer email marketing programs from concept to delivery—strategizing campaigns, designing layouts, optimizing performance, and supporting cross-functional teams with single-send deployments that drive engagement and conversions.

  • Lead diverse adult consumer campaigns spanning holiday activations, affordability messaging, and oral health education, ensuring brand consistency and resonance across all touchpoints.

  • Develop PR kits and branded merchandise for high-profile influencer partnerships and NFL collaborations, while creating custom gifts and materials for attendees at nationwide events and activations.

  • Own ongoing website evolution by designing new pages, updating existing content, and collaborating with developers to enhance functionality, ensuring the digital experience aligns with brand standards and user needs.

Executional Excellence Award

Superbowl LIX Activation: 360-degree campaign integrating online and offline activations.
Results: 1.4 billion impressions across media channels. 27 earned placements (from just 17 interviews conducted).

Align Technology

BWX Ltd

Digital Marketing Intern, 2024

I worked as a digital marketing intern for BWX Ltd, which ran Andalou and Mineral Fusion. ​

  • Conducted market research to identify trends, competitor strategies, and user design updates

  • Managed and developed company-wide monthly analytics reports for both the USA and Australia

  • Developed compelling and SEO-friendly PDPs, resulting in a 30% increase in website traffic

  • Created press releases, pitch materials, and media kits to communicate brand messaging & product launches

andalou_fruitstemcell.jpg
benjamin-davies-Oja2ty_9ZLM-unsplash.jpg
Thomond

Marketing & PR Intern, 2023

  • Conducting competitor analysis and market audits, analyzing market trends and identifying opportunities for clients.

  • Contributing to rebranding initiatives, customer retention programs, and creating buyer segmentation strategies to enhance client branding and customer loyalty.

  • Utilizing consumer psychology principles to develop compelling and effective marketing campaigns.

  • Acting as a consultant for multiple clients, providing insights and recommendations for optimizing website designs and functionality to drive better user experiences and engagement.

  • Leveraged her PR skills to scout and secure prime real estate industry events, forging fruitful partnerships and uncovering key recruiting opportunities for a satisfied client.

  • Designed impactful infographics and compelling content for an NHS flu vaccine campaign, effectively communicating vital information and promoting vaccination awareness to the community.

BASA Method

Marketing Associate

As part of my role at BASA Method, I held the responsibility of overseeing and designing the website. Given that BASA Method operates in the service industry, I managed the payment software for the website and coordinate the calendar to prevent double bookings and maintain smooth scheduling for clients.

 

Additionally, I handled all aspects of the business's social media presence, including Instagram, Facebook, Google Business, and Yelp. To ensure consistent and engaging content on these platforms, I maintained a social calendar and create the materials used in social media posts. Furthermore, I curated a monthly newsletter that reaches over 2,000 clients, keeping them informed and engaged with the business.

​

I actively engaged in analytics to strengthen the brand awareness and ensure a strong online presence. I analyzed data to gauge the reach and assess the effectiveness of the marketing efforts. This includes tracking website traffic, social media engagement, and other relevant metrics. By doing so, I ensured that the content and offerings are reaching a diverse range of clients and resonating with their preferences and interests. This data-driven approach allowed me to continually refine our strategies and optimize our outreach efforts for maximum impact.

jared-rice-xce530fBHrk-unsplash.jpg

Digital Merchandising Certification

In September 2023, I achieved certification from Bloomreach in various aspects of digital merchandising, demonstrating expertise in the following areas:

  1. Mastery of the Digital Ecosystem

  2. Proficiency in Digital Marketing

  3. Adeptness in SEO (Search Engine Optimization)

  4. Expertise in Digital Merchandising

  5. Competence in Product Management

  6. Skill in Search Optimization

  7. Proficiency in Ranking and Retrieval Techniques

  8. Ability to Manage Search Results and Synonyms

  9. Knowledge of Redirects and Autosuggestions

  10. Competence in Implementing Recommendation Zones

  11. Proficiency in Digital Analytics

  12. Understanding of Terms, Ratios, and Calculations

  13. Skill in A/B Testing

  14. Expertise in Analytics-Driven Merchandising

Contact

Please feel free to contact me if you have any questions, job proposals, or if you'd like to say hello! 

document icon.png

Marketing Resume

707-479-3233

hello@lilyjgreen.com

Linkedin icon.png

@lilyjgreen

Thanks for submitting!

bottom of page